In the phenomenon of big data intertwined with cloud services, the traditional way of collecting, processing and storing data has been changing. This new phenomenon challenges traditional legal principles and increases legal uncertainty of various rights protection in the information society. Such challenges have become greater and greater in response to the emerging technologies embedded with machine intelligence. This paper seeks to remove legal obstacles in the era of big data by defining big data from a legal perspective and finding solutions to the key legal challenges of big data such as data privacy and security; intellectual property protection and jurisdictional issues. It proposes a feasible interpretation and application of the traditional concepts to the new big data phenomenon. Overall, it intends to contribute to the review and reform of the current regulatory framework of the data-driven society in the EU and promote legal certainty and a healthy economic and societal growth across the globe.
European Business Law Review