In this article, we
analyse the growing regulatory competition between EU Member States regarding
loyalty and multiple voting shares (MVS). We compare recent legislative
developments in seven jurisdictions and examine their approaches to voting
ratios, allocation criteria, majority thresholds, agenda limitations, and
sunset provisions. Finally, we argue that two distinct models have emerged — ex
ante regulation and ex post judicial review — and reflect on the legal
uncertainty and reputational risks each entails.