This article argues
that the ambiguous legal status of the principle of technological neutrality
(PTN) within the WTO framework generates regulatory fragmentation and
uncertainty in digital trade governance. While implicitly embedded in
agreements like TBT and Trade-Related Aspects of Intellectual Property Rights
(TRIPS), PTN faces divergent interpretations under General Agreement on Trade
in Services (GATS), with developing Members resisting expansive judicial
readings that risk retroactively expanding commitments. The absence of formal
codification enables inconsistent adjudicatory application, threatening policy
space and legitimacy. To bridge gaps, the WTO must institutionalize PTN through
proactive legislative reform such as an E-commerce Agreement featuring tiered
commitments, tailored exceptions, and safeguards for cybersecurity and
development asymmetries. A dual-track model is proposed to balance innovation
with equitable integration, realigning digital trade liberalization with
sustainable development goals. The analysis underscores the urgency of
transforming PTN from a latent norm into a foundational pillar of coherent,
adaptable international trade law.