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This article deals with a new area of legal research at the intersection of jurisdictional issues (the effect of Brussels Recast in the United Kingdom after Brexit), EU law, and the arbitrability of consumer disputes in the context of Web3 transactions. The topic stems from a recent English High Court case, Soleymani v. Nifty Gateway. The authors tease out the main issues that the Court of Appeal will have to grapple with in deciding this case.