Although digital communication such as smses and e-mails is a very convenient way of offering fast global reach, it becomes a nuisance invading an individual’s privacy when huge amounts of unsolicited e-mails and smses are sent indiscriminately to him – a practice called spamming. What legal protection is there for him in this business world? This article discusses and outlines the new spamming laws, which balance the privacy of an individual and the business world of advertising.
Business Law Review