This article explores the growing privacy concerns in relation to the social media giant Facebook. The issues examined include the fact that many users share information with third parties unknowingly through their postings; the introduction of facial recognition software which runs on every photograph uploaded to the site and detects the identity of the user as well as their ''friends'' in the images posted; the management of how tags operate on Facebook; that information released about individuals online such as their personal interests could be used by social network operators for behavioural advertising purposes or communicated to third parties. The author looks at developments in the US and EU as well as Facebook's reaction before providing concluding comments.
Business Law Review