We live in a world where the internet and devices are so core to our day-to-day life that the average UK adult touches their mobile phone more than 2,500 times a day!1 We use the internet to organize our lives, contact friends and family, order clothes, food and household items and update people on our lives. It is no wonder that the amount of data held about us follows suit. Our online ‘profiles’ of data, preferences, interactions etc. builds up a picture of us, our wants, needs etc., and marketing firms purchase this data to better inform their demographics and campaigns.
Recently, there have been a number of high profile cases involving children and their interactions with social media that have contributed to some disturbing crimes and/or incidents, such as bullying, harassment, child exploitation and suicide. Such cases have shown the power that internet and social media platforms possess and have led to calls for more digital regulation in the UKBusiness Law Review