New Perspectves in the Protection of Consumers: A General Overview and some Criticism on Financial Services - European Business Law Review View New Perspectves in the Protection of Consumers: A General Overview and some Criticism on Financial Services by Guido Alpa - European Business Law Review New Perspectves in the Protection of Consumers: A General Overview and some Criticism on Financial Services Guido Alpa 16 4 European Business Law Review