Who Pays the Price? Liability for Impersonation Fraud under Existing and Proposed Payment Rules in Europe - European Business Law Review View Who Pays the Price? Liability for Impersonation Fraud under Existing and Proposed Payment Rules in Europe by - European Business Law Review Who Pays the Price? Liability for Impersonation Fraud under Existing and Proposed Payment Rules in Europe 36 5

Impersonation fraud in payment services is a growing concern as fraudulent techniques continuously evolve, adapting to new security measures and regulatory frameworks. The increasing number of fraud cases highlights the need for a robust and clear liability regime. This article examines the current and proposed regulatory approaches in the Directive (EU) 2015/2366 of the European Parliament and of the Council of 25 November 2015 on payment services in the internal market (PSD2) and in the Proposal for a Regulation of the European Parliament and of the Council on payment services in the internal market (PSR Proposal), focusing on the rights and obligations of each party in the payment services contract, as well as the specific liability rules that apply to non-authorised payment transactions. These rules consist of the allocation of responsibility between provider and user based on the fulfilment of their obligations. After analysing these aspects, the article explores key open questions and assesses whether the proposed regulatory framework is capable of providing definitive solutions or if uncertainties will persist.

European Business Law Review