Towards a more effective regulation of unfair standard contract terms in Europe: of cartels, watchdogs and a gorilla in the closet - Journal of European Consumer and Market Law View Towards a more effective regulation of unfair standard contract terms in Europe: of cartels, watchdogs and a gorilla in the closet by - Journal of European Consumer and Market Law Towards a more effective regulation of unfair standard contract terms in Europe: of cartels, watchdogs and a gorilla in the closet 6 2 Journal of European Consumer and Market Law