Towards the Next Generation of Consumer Law: the ELI Guiding Principles and Model Rules on Digital Assistants for Consumer Contracts - Journal of European Consumer and Market Law View Towards the Next Generation of Consumer Law: the ELI Guiding Principles and Model Rules on Digital Assistants for Consumer Contracts by - Journal of European Consumer and Market Law Towards the Next Generation of Consumer Law: the ELI Guiding Principles and Model Rules on Digital Assistants for Consumer Contracts 14 3 Journal of European Consumer and Market Law