Buy Now, Pay Later, the ‘Average Consumer’, and the Brain: Re-calibrating EU Consumer Law with Neuroscientific Evidence - Journal of European Consumer and Market Law View Buy Now, Pay Later, the ‘Average Consumer’, and the Brain: Re-calibrating EU Consumer Law with Neuroscientific Evidence by - Journal of European Consumer and Market Law Buy Now, Pay Later, the ‘Average Consumer’, and the Brain: Re-calibrating EU Consumer Law with Neuroscientific Evidence 15 2 Journal of European Consumer and Market Law