Conference Report: Reconceptualising “Competitors” Beyond Product Substitution in Digital Comparative Advertising - Journal of European Consumer and Market Law View Conference Report: Reconceptualising “Competitors” Beyond Product Substitution in Digital Comparative Advertising by - Journal of European Consumer and Market Law Conference Report: Reconceptualising “Competitors” Beyond Product Substitution in Digital Comparative Advertising 15 2 Journal of European Consumer and Market Law