Branding Pro-Consumer Contracts: Developing a New Consumer Protection Technique in Light of the CESL Proposal - Journal of European Consumer and Market Law View Branding Pro-Consumer Contracts: Developing a New Consumer Protection Technique in Light of the CESL Proposal by - Journal of European Consumer and Market Law Branding Pro-Consumer Contracts: Developing a New Consumer Protection Technique in Light of the CESL Proposal 4 1/2 Journal of European Consumer and Market Law