Towards a more effective regulation of unfair standard contract terms in Europe: of cartels, watchdogs and a “gorilla in the closet” - Journal of European Consumer and Market Law View Towards a more effective regulation of unfair standard contract terms in Europe: of cartels, watchdogs and a “gorilla in the closet” by - Journal of European Consumer and Market Law Towards a more effective regulation of unfair standard contract terms in Europe: of cartels, watchdogs and a “gorilla in the closet” 6 2 Journal of European Consumer and Market Law