Towards a “New Approach” for the Platform Ecosystem: A European Standard for Fairness in Platform-to-Business Relations - Journal of European Consumer and Market Law View Towards a “New Approach” for the Platform Ecosystem: A European Standard for Fairness in Platform-to-Business Relations by - Journal of European Consumer and Market Law Towards a “New Approach” for the Platform Ecosystem: A European Standard for Fairness in Platform-to-Business Relations 6 6 Journal of European Consumer and Market Law