Artificial Intelligence and Applicability of WTO Law: New Kid on the Block or Old-Time Friend? - Journal of World Trade View Artificial Intelligence and Applicability of WTO Law: New Kid on the Block or Old-Time Friend? by - Journal of World Trade Artificial Intelligence and Applicability of WTO Law: New Kid on the Block or Old-Time Friend? 59 6

Artificial Intelligence (AI) has a dual impact on international trade dynamics: on the one hand, it enables the widespread deployment of AI technologies in global value chains, enhancing productivity, efficiency, and innovation; on the other hand, it poses significant regulatory challenges and opportunities for the WTO framework, which governs the trade of goods and services. Thus, the applicability of WTO provisions to AI has raised doubts from a textual perspective within the WTO framework. The proliferation of AI technologies in global trade presents a myriad of legal challenges, including issues related to dichotomy of goods and services, public morality exception, cross-border data flows and liability issues in AI-driven trade. Existing WTO agreements often lack specific provisions addressing AI, leading to ambiguity and inconsistency in legal interpretation. Moreover, the rapid pace of technological advancement outpaces the ability of legal frameworks to adapt, exacerbating the problem. The purpose of this study is to analyse the legal complexities arising from the integration of AI into WTO agreements and to propose potential solutions for addressing these challenges.

Journal of World Trade