Competition, Market Power and Third-Party Tracking - World Competition View Competition, Market Power and Third-Party Tracking by Ariel Ezrachi,Viktoria H.S.E. Robertson - World Competition Competition, Market Power and Third-Party Tracking Ariel Ezrachi Viktoria H.S.E. Robertson 42 1

 The prevalence of third-party tracking in our modern ecosystem cannot be ignored. Trackers, on our websites and apps, enable multi-sourced data gathering, at distinct volume, variety, velocity and veracity. While numerous operators engage in tracking, the majority of these trackers are controlled by a small number of data giants. In this article we consider the rise and growth of this industry, the power it has bestowed on a handful of platforms, and the possible implications for consumer welfare and competition.

World Competition