From Standard Oil to Google: How the Role of Antitrust Law Has Changed - World Competition View From Standard Oil to Google: How the Role of Antitrust Law Has Changed by - World Competition From Standard Oil to Google: How the Role of Antitrust Law Has Changed 41 3

Google cases give us two lessons. First, despite the time that has passed since Standard Oil case, the big primary question remains the same, are markets better off with self-regulation? Second, antitrust law can be the appropriate relief to govern markets through the adoption of remedies enshrined in consent decrees. Tailored antitrust remedies can succeed where government’s regulation and self-regulation fail.

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